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Coaching for busy adults with a stone or more to lose10+ years · 1500+ clients
Rated 5/5 on Google 1500+ clients coached worldwide

Weight loss that lasts a lifetime.

You never get stuck. Half a kilo to a kilo a week, a stone in two to three months, muscle intact. And the aim is not the fastest stone. It is the one that is still off next year.

You stop losing weeks to bad days. Every bad day gets an explained answer the same day it happens, so it costs you a day instead of a month. No waiting for the next appointment. No starting again on Monday.

You end up with a body you can keep and a head that is not at war with food. Eating normally, out with your friends, nothing banned and nothing counted on holiday. That is the Balance Blueprint: strong body, strong mind, strong life.

Jamie Wright explains the Balance approach Watch · Why Balance works
Book a free consultation Get a free fat loss audit
See progress in 30 days or your money back No contracts or minimum notice
Myprotein expertAG1 UK representativeAdidasWomen's HealthHyrox1500+ clients worldwide
If you've been here before

You're doing everything right. Why isn't it working?

Past 30, your body quietly starts changing the rules: hormones, muscle, stress, sleep. The plans that once worked now just leave you tired, frustrated and blaming yourself. You were never the problem.

  • You eat well and train, but the weight won't budge.
  • You're exhausted, and told it's "just your age".
  • You've followed every plan, and felt like you failed.
  • You're done with shrinking, restarting and guilt.

30 days of coaching emails, free. No card, no catch.

Before Heather before coaching with Balance
After Heather after coaching with Balance
−60 kg lost
"From the first call it was personal, non-judgemental, supportive and empowering. Coaching you to a healthier version of yourself."
Heather · Balance client
Why it's different after 30

Still blaming your willpower? Don't. Past 30 your body starts playing by different rules. Four of them, to be exact. None of them are your fault.

Metabolism dips

Resting metabolism can drop by as much as 25% with age, so weight creeps on even when your eating and training haven't changed.

Muscle slips away

Muscle peaks around 30. By 70 you can lose 20% to 40% of it, and women lose it faster than men, which slows fat loss further.

Fat shifts to the middle

As hormones shift with age, and for women especially through menopause, fat redistributes to your abdomen and around your organs, even at the very same weight.

Bone gets thinner

Women can lose up to 20% of their bone in the 5 to 7 years after menopause, then around 1% every year after that.

Figures from JafariNasabian et al., Journal of Endocrinology (2017).

You were never the problem. The diet was.

Balance is for busy adults over 35 who want to feel strong, well and like themselves again.
Real food, real strength, no shame. The healthiest, happiest, strongest version of you, for good.

See how it works Free fat loss audit
Client transformations

Real people. Real results.

Not stock photos and round numbers.
These are people we've actually coached, and what changed for them.

Heather's journey

The full 60 kg, drawn to scale.

Day one Life happened. She kept going −60 kg · still going strong

Heather's actual tracked data: real journeys wobble. What matters is the direction, and having a coach when life happens.

Rachel before and after, wearing the same green dress, visibly transformed
−51kg · 12 months
Rachel, 34 · Dromore

"I thought I'd just get a generic meal plan and the odd message, but what I received exceeded my wildest expectations. This is beyond just coaching. This is turning your life around."

Ronan holding a fistful of adventure-race medals alongside his surgeon
−53kg · 12 months
Ronan, 46 · Cork · with his surgeon and his medals

"Thanks to Jamie I've been able to achieve a life-saving amount of weight loss and throw myself into adventure racing. I'll be completing my 20th soon and couldn't be more grateful."

Chloe before at a fountain, and after on holiday, relaxed and confident
−16% body fat · 3 months
Chloe, 34 · Lurgan

"I was finally able to break free of the constant 'noise' in my head, and I've fallen in love with training, fuelling and taking care of myself."

Alex's three-panel side-profile progress photos, increasingly lean and strong
−12% body fat · 3 months
Alex, 31 · Banbridge

"I now realise that my worth is not based off my weight or my dress size, and I can now eat and exercise to make myself feel good and improve my physical and mental health."

Rebecca's before and after in swimwear, visibly leaner and stronger
−8kg · 2 months
Rebecca, 35 · Dubai
Phil's back before and after, leaner and more muscular
−10kg · 3 months
Phil, 33 · Lisburn
Aino on stage at a CrossFit competition, representing Finland
+1,000 kcal/day · −10 lb
Aino, 36 · Finland

All results shared with written permission. Individual results vary. Steady, sustainable fat loss is the goal.

What clients say

Real words from real clients.

"Jamie is the guy to make sure you have the support, advice, focus and are properly equipped with no-nonsense knowledge to fuel your body. He breaks it into simple steps, and got me into adventure racing, 20 races and counting."

R
Ronan M.Age 43 · Cork

"It started as nutritional advice and getting back into fitness, but it's become so much more. From the first call it's been a personal, non-judgemental, supportive and empowering approach, coaching you in every aspect of your journey."

H
Heather F.Age 55 · Ballymena

"The knowledge of the Balance team is simply sensational. I 100% recommend reaching out for support and guidance with your goals. What a team."

C
Chloe M.Coaching client
5.0 on Google Check out our five-star Google reviews · 1500+ clients coached worldwide. Read our reviews
Receipts, not promises

Real messages. Real data.

The screenshots clients actually send, and the numbers behind them.

Client’s shared note: weight down from 169.55 kg in June 2025 to 110.75 kg in September 2026, a total of 58.85 kg, with 34 cm off the waist, 34 cm off the hips and 31 cm off the chest Screenshot
58.85 kg off, and 34 cm from the waist
Two photographs of the same client from behind, dated 22 July 2024 and 24 September 2026, markedly smaller in the second Screenshot
July 2024 to September 2026
Client message: weight was up yesterday as usual after the weekend but hit it this week, 8 stone 6 lb and 53.5 kg off in 13 months Screenshot
53.5 kg off in 13 months
Client message: starting weight 14 stone 11 lb, now 12 stone 4, the knee problem that needed injections has gone with no injection for over a year, and down two dress sizes from 16 to 18 into 12 to 14 Screenshot
Two dress sizes, and no knee injection in a year
Client WhatsApp message: in control at Christmas, relationship with food transformed, wearing a size 10 Screenshot
WhatsApp win
Client's six-panel progress photo collage with message: settled into maintenance, stable under 55kg - I said I wanted to be fit, lean and sculpted, and I think I'm ticking those boxes Screenshot
Fit, lean and sculpted · maintaining
Client weight trend graph descending from 232 to 192 pounds over three months Screenshot
Weight trend
Client message: hit 6 stone off today, 38.2 kilograms Screenshot
Weekly check-in
Client message titled One Year Stronger: 25kg lost, prediabetes reversed, biological age from 74 to 61, size 20/22 to 10/12, playing on the floor with granddaughters comfortably and without pain Screenshot
One year stronger · age 68
WhatsApp screengrab: wedding dress fitting photo, lost a dress size since last trying it, the dress had to be taken in a lot Screenshot
The wedding dress was taken in
WhatsApp exchange: client now under the weight she was when she finished taking Mounjaro Screenshot
Post-GLP-1, keeping it off
Long client message: before starting she was depressed, tired, sluggish, hated how she looked and lacked confidence. Now managing anxiety and depression better, more energy, more confident. Big wins listed: travelling to Australia without her partner or sons, moving around Australia alone by bus, tram, train and plane, hiring a car and driving around Queensland, booking her own accommodation, and changing role at work from class teacher to visual impairment specialist. Comfortably wearing size 12 and has never regained the weight Screenshot
Australia alone, and a new career
WhatsApp exchange: client says she would probably still be on Mounjaro at max dose without the coaching, and that she never thought she would be at the stage she is now with nine stone off Screenshot
Nine stone off, and off Mounjaro
Weight trend chart from the app, May to August 2026, falling from a peak of 92.20 kilograms to 83.68 kilograms against a 78 kilogram target line Screenshot
92.2kg to 83.68kg · three months
WhatsApp exchange - coach asks are you proud of yourself, client replies she has overcome the relapse loop and is remembering how strong she used to be Screenshot
Mindset, rebuilt
Client message: ending the year 32.6kg lighter, down 21cm on waist, 20.5cm on hips and 7cm on bicep Screenshot
Ending the year 32.6kg lighter
Cholesterol results and messages: total cholesterol from 6.7 to 4.85, LDL 3.8 to 2.07, non-HDL 4.6 to 2.53 Screenshot
Blood markers
Gym body-composition printouts showing weight dropping from 84 to 67.8 kilograms across three check-ins Screenshot
Body-comp data
Client message: end of summer goal achieved, down to 82.1 kg, 29 kg off, working hard mentally to maintain it Screenshot
29 kg off, and working to hold it
Client message: hit 60 kg off this morning after a sneaky weigh Screenshot
60 kg off
Client messages: wants to lose 2 lb to take the loss over 4 stone, and has worked out 28 inches lost from chest, hips and waist in a year Screenshot
28 inches from chest, hips and waist
Client message: the big win is being down 10 kg, doing it slowly and sustainably, never going back to being that heavy, and there is a lot less negative chat in their head now Screenshot
10 kg, and a lot less noise in their head
Client message: VO2 max measured at 59 by Garmin, in the top 1% for their age, with a biological age reading of 20 Screenshot
VO2 max in the top 1% for their age

Shared with permission · names and faces blurred to protect client privacy.

Is it for you?

We're for those who are done starting over.

Sick of four-week quick fixes? So are we. This is the last programme you'll need.
Here's who our programme is for, and here's who it isn't for.

The right fit This is you

  • You want to lose body fat and get stronger, without crash dieting or restarting every Monday.
  • You want nutrition and training that actually align with your goals.
  • You've tried plans that worked short-term and want results that last for life.
  • You want evidence-based answers, not influencer guesswork.
  • You're on a GLP-1, or considering one, and want to do it properly: lose fat, keep your muscle, and hold the results when you come off it. See the GLP-1 Partner Programme.

Not the right fit Not for you

  • You want a four-week quick fix with no behaviour change.
  • You don't want to be accountable or have daily communication.
  • You just want a restrictive meal plan with no guidance.
  • You're looking for banned foods, detoxes or punishment.
The healthiest, happiest you

The Balance Blueprint.

Most plans change what you do for a few weeks. The Balance Blueprint changes more than your body, so the strength, health and results last long after the coaching ends.
One blueprint, built on three pillars.

Strong Body

Evidence-based nutrition and strength-first training built around you. Enough protein, muscle protected, joints looked after. No starvation, no restriction.

Strong Mind

Our IBA engine (Identity, Belief, Action) is the behaviour-change framework that turns a result into who you are now. Grounded in science, never mindset fluff.

Strong Life

Autonomy and whole-life balance. You leave understanding your body and able to run your own health, independent rather than dependent on a coach.

How we deliver it

01 · Assess

A full intake covering your history, lifestyle, training, any relevant blood work, and body composition, so we start from data, not assumptions.

02 · Build

A bespoke nutrition strategy and periodised training programme, built for adherence and your real life. Never copy-and-pasted.

03 · Coach

Weekly 1:1 check-ins on your data, sleep, energy and mood, with daily WhatsApp access for live, explained adjustments whenever needed.

04 · Sustain

Our education platform builds the knowledge, beliefs and habits of someone who trains and eats well, so your results hold long after coaching ends.

Jamie Wright, founder and coach at Balanceie
Your coach

Jamie Wright MSc, ANutr

A qualified nutritionist (ANutr), personal trainer and founder of Balanceie, one of Northern Ireland's leading nutrition, fat loss and weight-management coaching services, delivered online wherever you are. I hold a Master's in Human Nutrition and a Bachelor's in Sports & Exercise Science.

For over five years a Myprotein-listed expert, and this year AG1's UK expert representative. I've worked with Adidas, Women's Health, Hyrox, competitive athletes up to Olympic level, and alongside medical professionals, including GLP-1 (Mounjaro and Wegovy) medication support, improving the lives of over 1500 people worldwide.

ANutr MSc Nutrition BSc Sport & Exercise L3 Personal Trainer
Investment

Getting started

Every option is the same hands-on 1:1 coaching. Nothing stripped back, nothing held behind a higher tier. You just choose how long you want somebody in your corner. Read how the fat loss coaching works, or see what each level includes.

Most popular
Results

12 weeks of coaching

£697

Fully intensive one to one coaching. About £58 a week.

  • Full intake and assessment
  • Bespoke nutrition & supplementation, plus a 1000s-meal recipe library
  • Custom training programme, continuously updated
  • Daily WhatsApp + weekly 1:1 check-ins
  • Fortnightly 1:1 calls & lifetime education access
Klarna

or 3 interest-free payments of £232.33

Get started
Best value
Life-changing results

A year of coaching

£1997

The whole journey covered. Around £166 a month.

  • Everything in the 12 weeks, all year
  • Quarterly body-composition review
  • Quarterly blood-marker review
  • Wearable & sleep integration
  • Travel & event-week protocols, maintenance plan on exit
Klarna

or 3 interest-free payments of £665.67

Get started
Elite
For serious athletes

Athlete coaching

£295 / month

Ongoing subscription for advanced clients.

  • Everything in the 12 weeks
  • For athletes and advanced clients
  • Periodised around competition and events
  • Quarterly body-composition review
  • Coach-on-call for events & camps
Get started
Rated 5.0 on Google by the people who've done it. Read the reviews →

What happens after you apply

No drawn-out sales call. We review your application, and if we're the right fit we onboard you within one working day and start building your plan. Our guarantee is simple: follow the plan and your check-ins for 30 days, and if you're not seeing progress, we'll refund you in full. No contracts, no minimum notice. Not ready? Take the free fat loss audit.

Free fat loss audit

Not ready to commit? Start with a free fat loss audit.

Take our free 3-minute audit and get an instant, personalised breakdown of what's holding your results back, plus the exact steps to fix it.

Take my free audit

Takes 3 minutes · Instant personalised results · No obligation.

Questions

Good to know

How do I get started?

You register online, with no drawn-out sales call. We review your application and, if we're the right fit, onboard you within one working day, then take you through a full intake and assessment and build your plan from the ground up.

Is this just a meal plan?

No. You get a bespoke nutrition strategy, a custom training programme, weekly 1:1 check-ins, daily WhatsApp access and our education platform. The whole point is to make your results last.

What makes it "clinical"?

Jamie is a registered nutritionist (ANutr) with a Master's specialising in obesity and weight management. The approach is data-led, built on your intake, body composition, relevant blood markers and wearables, and we work alongside medical professionals where appropriate.

Which level should I choose?

The 12 weeks is the intensive. The year is the full package and the best value, and it is our most popular route to lasting change. Athlete coaching is a monthly subscription for athletes and advanced clients. Get started and we'll recommend the right fit.

Do you coach online or in person?

Coaching is delivered online, so we work with clients all over the world, through our coaching platform and a direct WhatsApp line.

Do you coach people on GLP-1 medication?

Yes. If you're on a GLP-1 (Mounjaro, Wegovy, Ozempic) or considering one, there's a place for you here. We help you do it properly: enough protein on a reduced appetite, strength work to protect your muscle and bone, and a clear plan so you keep your results when you taper off. It's only one part of what we do, though. Most of our clients aren't on medication at all.

What if I'm a complete beginner?

That's welcome. Programming is written for your experience, and the education platform builds your knowledge step by step so you grow more independent over time.

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