Metabolism dips
Resting metabolism can drop by as much as 25% with age, so weight creeps on even when your eating and training haven't changed.
Evidence-based fat loss coaching · 10+ years · 1500+ clients
The last time you start over.
Tired of the dieting rollercoaster?
Living in a body that holds you back, not one that gives you the freedom and confidence you crave? Health that leaves you with more worries than assurance?
What if you never had to start over again? What if there was a blueprint to the life you want: a leaner, healthier, stronger, happier you?
At Balance, that's what we've delivered for more than 10 years, to thousands of clients worldwide. 1:1 coaching, hands on, no generic plans. Built for you, to change your life.
Watch · Why Balance works
See progress in 30 days or your money back
No contracts or minimum notice
Myprotein expertAG1 UK representativeAdidasWomen's HealthHyrox1500+ clients worldwide
If you've been here before
You're doing everything right. Why isn't it working?
Past 30, your body quietly starts changing the rules: hormones, muscle, stress, sleep. The plans that once worked now just leave you tired, frustrated and blaming yourself. You were never the problem.
- You eat well and train, but the weight won't budge.
- You're exhausted, and told it's "just your age".
- You've followed every plan, and felt like you failed.
- You're done with shrinking, restarting and guilt.
30 days of coaching emails, free. No card, no catch.
Before
After
−60 kg lost
"From the first call it was personal, non-judgemental, supportive and empowering. Coaching you to a healthier version of yourself."
Why it's different after 30
Still blaming your willpower? Don't. Past 30 your body starts playing by different rules. Four of them, to be exact. None of them are your fault.
Muscle slips away
Muscle peaks around 30. By 70 you can lose 20% to 40% of it, and women lose it faster than men, which slows fat loss further.
Fat shifts to the middle
As hormones shift with age, and for women especially through menopause, fat redistributes to your abdomen and around your organs, even at the very same weight.
Bone gets thinner
Women can lose up to 20% of their bone in the 5 to 7 years after menopause, then around 1% every year after that.
Figures from JafariNasabian et al., Journal of Endocrinology (2017).
You were never the problem. The diet was.
Balance is for adults over 30 who want to feel strong, well and like themselves again.
Real food, real strength, no shame. The healthiest, happiest, strongest version of you, for good.
Client transformations
Real people. Real results.
Not stock photos and round numbers.
These are people we've actually coached, and what changed for them.
Heather's journey
The full 60 kg, drawn to scale.
Heather's actual tracked data: real journeys wobble. What matters is the direction, and having a coach when life happens.
All results shared with written permission. Individual results vary. Steady, sustainable fat loss is the goal.
What clients say
Real words from real clients.
"Jamie is the guy to make sure you have the support, advice, focus and are properly equipped with no-nonsense knowledge to fuel your body. He breaks it into simple steps, and got me into adventure racing, 20 races and counting."
Ronan M.Age 43 · Cork
"It started as nutritional advice and getting back into fitness, but it's become so much more. From the first call it's been a personal, non-judgemental, supportive and empowering approach, coaching you in every aspect of your journey."
Heather F.Age 55 · Ballymena
"The knowledge of the Balance team is simply sensational. I 100% recommend reaching out for support and guidance with your goals. What a team."
Chloe M.Coaching client
Receipts, not promises
Real messages. Real data.
The screenshots clients actually send, and the numbers behind them.
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Shared with permission · names and faces blurred to protect client privacy.
Is it for you?
We're for those who are done starting over.
Sick of four-week quick fixes? So are we. This is the last programme you'll need.
Here's who our programme is for, and here's who it isn't for.
The right fit This is you
- You want to lose body fat and get stronger, without crash dieting or restarting every Monday.
- You want nutrition and training that actually align with your goals.
- You've tried plans that worked short-term and want results that last for life.
- You want evidence-based answers, not influencer guesswork.
- You're on a GLP-1, or considering one, and want to do it properly: lose fat, keep your muscle, and hold the results when you come off it. See the GLP-1 Partner Programme.
Not the right fit Not for you
- You want a four-week quick fix with no behaviour change.
- You don't want to be accountable or have daily communication.
- You just want a restrictive meal plan with no guidance.
- You're looking for banned foods, detoxes or punishment.
The healthiest, happiest you
The Balance Blueprint.
Most plans change what you do for a few weeks. The Balance Blueprint changes more than your body, so the strength, health and results last long after the coaching ends.
One blueprint, built on three pillars.
Strong Body
Evidence-based nutrition and strength-first training built around you. Enough protein, muscle protected, joints looked after. No starvation, no restriction.
Strong Mind
Our IBA engine (Identity, Belief, Action) is the behaviour-change framework that turns a result into who you are now. Grounded in science, never mindset fluff.
Strong Life
Autonomy and whole-life balance. You leave understanding your body and able to run your own health, independent rather than dependent on a coach.
How we deliver it
01 · Assess
A full intake covering your history, lifestyle, training, any relevant blood work, and body composition, so we start from data, not assumptions.
02 · Build
A bespoke nutrition strategy and periodised training programme, built for adherence and your real life. Never copy-and-pasted.
03 · Coach
Weekly 1:1 check-ins on your data, sleep, energy and mood, with daily WhatsApp access for live, explained adjustments whenever needed.
04 · Sustain
Our education platform builds the knowledge, beliefs and habits of someone who trains and eats well, so your results hold long after coaching ends.
Your coach
Jamie Wright MSc, ANutr
A qualified nutritionist (ANutr), personal trainer and founder of Balanceie, one of Northern Ireland's leading nutrition, fat loss and weight-management coaching services, delivered online wherever you are. I hold a Master's in Human Nutrition and a Bachelor's in Sports & Exercise Science.
For over five years a Myprotein-listed expert, and this year AG1's UK expert representative. I've worked with Adidas, Women's Health, Hyrox, competitive athletes up to Olympic level, and alongside medical professionals, including GLP-1 (Mounjaro and Wegovy) medication support, improving the lives of over 1500 people worldwide.
ANutr
MSc Nutrition
BSc Sport & Exercise
L3 Personal Trainer
Investment
Getting started
Every option is the same hands-on 1:1 coaching. Nothing stripped back, nothing held behind a higher tier. You just choose the commitment: 12 intensive weeks, a full year of transformation, or a track built for athletes. See what each one includes.
Most popular
Results
Accelerator
£199 / month
Fully intensive one to one coaching.
- Full intake and assessment
- Bespoke nutrition & supplementation, plus a 1000s-meal recipe library
- Custom training programme, continuously updated
- Daily WhatsApp + weekly 1:1 check-ins
- Fortnightly 1:1 calls & lifetime education access
Best value
Life-changing results
Transformation
£1997 · annual
A full year of coaching, around £166/month.
- Everything in Accelerator, all year
- Quarterly body-composition review
- Quarterly blood-marker review
- Wearable & sleep integration
- Travel & event-week protocols, maintenance plan on exit
Elite
For serious athletes
Performance
£295 / month
Ongoing subscription for advanced clients.
- Everything in Accelerator
- For athletes and advanced clients
- Periodised around competition and events
- Quarterly body-composition review
- Coach-on-call for events & camps
What happens after you apply
No drawn-out sales call. We review your application, and if we're the right fit we onboard you within one working day and start building your plan. Our guarantee is simple: follow the plan and your check-ins for 30 days, and if you're not seeing progress, we'll refund you in full. No contracts, no minimum notice. Not ready? Take the free fat loss audit.
Free fat loss audit
Not ready to commit? Start with a free fat loss audit.
Take our free 3-minute audit and get an instant, personalised breakdown of what's holding your results back, plus the exact steps to fix it.
Take my free audit
Takes 3 minutes · Instant personalised results · No obligation.
Questions
Good to know
How do I get started?
You register online, with no drawn-out sales call. We review your application and, if we're the right fit, onboard you within one working day, then take you through a full intake and assessment and build your plan from the ground up.
Is this just a meal plan?
No. You get a bespoke nutrition strategy, a custom training programme, weekly 1:1 check-ins, daily WhatsApp access and our education platform. The whole point is to make your results last.
What makes it "clinical"?
Jamie is a registered nutritionist (ANutr) with a Master's specialising in obesity and weight management. The approach is data-led, built on your intake, body composition, relevant blood markers and wearables, and we work alongside medical professionals where appropriate.
Which level should I choose?
Accelerator is the 12-week intensive. Transformation is the full annual package and best value, our most popular route to lasting change. Performance is a monthly subscription for athletes and advanced clients. Get started and we'll recommend the right fit.
Do you coach online or in person?
Coaching is delivered online, so we work with clients all over the world, through our coaching platform and a direct WhatsApp line.
Do you coach people on GLP-1 medication?
Yes. If you're on a GLP-1 (Mounjaro, Wegovy, Ozempic) or considering one, there's a place for you here. We help you do it properly: enough protein on a reduced appetite, strength work to protect your muscle and bone, and a clear plan so you keep your results when you taper off. It's only one part of what we do, though. Most of our clients aren't on medication at all.
What if I'm a complete beginner?
That's welcome. Programming is written for your experience, and the education platform builds your knowledge step by step so you grow more independent over time.
Still unsure? No forms, no pressure. Just ask.
Message us on WhatsApp
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